If you've decided to get a trademark for your brand, you should also consider the importance of going through a public search for that mark. This means that you have to check whether the mark you've selected is someone else right or not. Filling a new York trademark application will be a later process. Make sure that your trademark is not even closer to any of the existing marks. If you neglect the public search and choose an already used mark, this will cause you to indulge in legal matters of infringement. That is why it is crucial to have a proper public search for your trademark so that your registration is not rejected. Was this helpful?